Spec commercial · 0:30 · 9:16 · 2026

Something to Smile About

Dental practice — spec

Most small businesses have the same problem: a handful of flat interior photographs, a logo, and nothing that moves. This piece starts from exactly that and ends with a vertical commercial built for the feed.

Every shot originates from a still. Image-reference generation carries the real room, the real chairs and the real light forward into motion, so the space on screen is the space that exists — no invented architecture, no stock-footage mismatch. What gets added is camera movement, depth of field and a grade the practice could never have shot for themselves.

Delivered vertical for Reels, Shorts and TikTok, where local businesses actually reach their customers, with the copy and end card built to be swapped per client.

Role
Concept, direction, generation, edit, grade, sound
Duration
30 seconds
Format
Vertical 9:16, built for paid social
Source
Client reference photography only
More